SEO and AI Visibility Guide [Best Practices for WordPress Content]
Search engines no longer decide alone who finds your content. AI tools – ChatGPT, Perplexity, Google’s AI Overviews, Claude – are now answering questions directly, and the content they cite is chosen by different rules than traditional rankings. If your WordPress site isn’t built for both audiences, you’re leaving half your discoverability on the table.
This guide covers exactly what’s changed, and what to do about it – from how to structure your writing so AI systems actually cite it, to the technical WordPress settings that give your content the best shot at ranking and being surfaced in AI-generated answers.